Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how 777ec ("we", "us", "our"), operating the website at https://777ec.cam (the "Site"), collects, uses, stores and protects personal data relating to individuals ("Users", "you") who access or interact with the Site.

777ec is an English-language online betting information and guide resource built for Pakistani users. We are not a gambling operator — we do not accept bets, process financial transactions or maintain user gambling accounts. This Policy applies solely to data processed in connection with your use of this informational Site.

By accessing or using the Site, you acknowledge that you have read and understood this Policy. If you do not agree with how we handle personal data as described here, please discontinue use of the Site. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy.

Definitions

The following terms carry the meanings set out below throughout this Policy:

• "Personal Data" means any information that relates to an identified or identifiable natural person, including name, email address, IP address and browser identifiers.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure and deletion.
• "Data Controller" means 777ec, the entity that determines the purposes and means of processing Personal Data collected through the Site.
• "Data Processor" means any third-party service provider that processes Personal Data on behalf of 777ec under contractual obligation.
• "Cookies" means small text files placed on your device by the Site to store preference and analytics information.
• "Consent" means a freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data.
• "Applicable Law" means all laws and regulations relevant to data protection and privacy that apply to your jurisdiction, including any Pakistani legislation governing electronic data and online privacy.

Data We Collect

Because 777ec operates as an informational guide site rather than a transactional platform, the categories of Personal Data we collect are limited. We may collect the following:

We do not collect sensitive personal data such as financial account details, national identity numbers (CNIC), biometric data, health information or gambling transaction records. We are not a gambling operator and have no need for such data.

How We Collect Data

We collect Personal Data through the following mechanisms:

• Automatic collection via server logs: When you access the Site, our web servers automatically record Technical Data including your IP address, browser agent string and the pages you request. This is standard practice for all web services.
• Analytics tools: We may use privacy-respecting analytics services to understand aggregate site usage patterns — for example, which guide sections attract the most visitors from cities like Karachi, Lahore or Islamabad. These tools collect anonymised or pseudonymised Usage Data.
• Cookies: The Site places cookies on your device as described in Section 7. Some cookies are strictly necessary for the Site to function; others are analytical and help us improve content quality.
• Direct communication: If you contact us by email at [email protected], we collect the information you voluntarily include in your message, such as your name, email address and the content of your enquiry.

Lawful Basis for Processing

Where data protection law requires a lawful basis for processing Personal Data, we rely on the following bases depending on the nature of the processing activity:

• Legitimate Interests: We process Technical Data and Usage Data on the basis of our legitimate interest in operating a functional, secure and well-optimised website. This interest is balanced against your privacy rights and does not override them.
• Consent: Where non-essential cookies or analytics tools are used, we seek your consent before placing such cookies on your device. You may withdraw consent at any time by adjusting your browser settings.
• Contract Performance: If you contact us with an enquiry, we process your Enquiry Data in order to respond to your request — which constitutes a pre-contractual or service obligation.
• Legal Obligation: We may process or retain data where required to do so by applicable law, court order or lawful authority request.

Data Processing & Use

Personal Data collected through the Site is used exclusively for the following purposes:

1. Site operation and security: Maintaining server infrastructure, monitoring for malicious traffic, preventing abuse and ensuring the Site functions correctly for all users.
2. Content improvement: Analysing aggregate usage patterns to determine which guides, articles and sections are most useful to our Pakistani user base — enabling us to produce better content on topics like cricket betting guides, PSL/T20 season previews and account registration walkthroughs.
3. Responding to enquiries: Using contact information you provide to answer questions, address concerns or resolve complaints in a timely manner.
4. Legal compliance: Retaining records as required by applicable law and responding to lawful requests from competent authorities.
5. Policy enforcement: Investigating and addressing violations of our Terms & Conditions.

We do not use your Personal Data for automated decision-making, profiling, targeted advertising or any purpose beyond those listed above.

Cookies & Tracking Technologies

The Site uses cookies and similar tracking technologies. A cookie is a small text file stored on your device when you visit a website. Below is a description of the cookies we use:

We do not use advertising cookies, remarketing pixels or cross-site tracking technologies. We do not share cookie data with advertising networks.

Data Sharing & Disclosure

777ec does not sell, rent, lease or trade your Personal Data. We may share limited data only in the circumstances described below:

• Service Providers (Data Processors): We engage trusted third-party providers for web hosting, analytics and email infrastructure. These providers act solely on our instructions under data processing agreements and are not permitted to use your data for their own purposes.
• Legal Requirements: We may disclose Personal Data if required to do so by applicable law, regulation, court order or lawful request from a government or regulatory authority. We will notify you of such disclosure where legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition or sale of all or part of our business assets, Personal Data held by us may be transferred to the successor entity, subject to equivalent privacy protections.
• Protection of Rights: We may disclose data where necessary to investigate, prevent or act against suspected violations of our Terms & Conditions, fraud, or threats to the safety of any person.

We do not share your data with gambling operators, payment providers — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — or any advertising networks. References to payment services on this Site are contextual and editorial only.

Data Retention

We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by Applicable Law. Our retention periods are guided by the following principles:

• Server log data (Technical Data): Typically retained for up to 90 days for security monitoring and abuse prevention, then deleted or anonymised.
• Analytics data (Usage Data): Retained in aggregated and anonymised form indefinitely for trend analysis; identifiable session data is purged after no more than 26 months.
• Enquiry and Communication Data: Retained for up to 24 months following resolution of your enquiry, to allow us to reference prior correspondence if you contact us again. Deleted upon your written request where no legal hold applies.
• Cookie preference records: Retained for up to 12 months or until you clear your browser cookies, whichever comes first.

When data is no longer required, we securely delete or irreversibly anonymise it in accordance with our internal data disposal procedures.

International Data Transfers

The Site is accessible globally, including from Pakistan. Our web hosting and service provider infrastructure may be located in jurisdictions outside Pakistan. As a result, your Personal Data may be transferred to and processed in countries whose data protection laws differ from those of your home jurisdiction.

Where such transfers occur, we take reasonable steps to ensure that your Personal Data receives an adequate level of protection consistent with this Policy. These steps may include:

• Engaging only service providers located in jurisdictions recognised as providing adequate data protection.
• Implementing contractual safeguards (such as standard data processing clauses) with our service providers.
• Applying technical security measures — including encryption — to data in transit and at rest.

By using the Site, you acknowledge that your Technical Data and Usage Data may be processed outside Pakistan as described above.

Your Rights

Subject to Applicable Law, you have the following rights in relation to your Personal Data held by 777ec. To exercise any of these rights, please contact us at the details provided in Section 16.

We will respond to all valid rights requests within 30 calendar days. We may ask you to verify your identity before processing a request. We do not charge a fee for reasonable requests but reserve the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests.

Minors

The Site is strictly intended for adults aged 18 years or above — or the higher minimum age required by the operator or license jurisdiction applicable to any gambling platform a user may interact with. We do not knowingly collect Personal Data from any individual under the age of 18.

If you are a parent or guardian and believe that a minor under your care has provided us with Personal Data, please contact us immediately at [email protected]. We will take prompt steps to delete any such data from our records upon verification of the request.

We encourage parents and guardians to use parental control tools and internet filtering software to prevent minors from accessing betting-related content online, including this Site.

Security Measures

777ec implements appropriate technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. Our measures include:

• TLS encryption for all data transmitted between your browser and our servers (HTTPS).
• Encryption at rest for stored data on our hosting infrastructure where applicable.
• Access controls limiting internal access to Personal Data to authorised personnel only, on a need-to-know basis.
• Regular security reviews of our infrastructure, including monitoring for anomalous access patterns.
• Contractual obligations imposed on all third-party Data Processors to maintain equivalent security standards.

No method of internet transmission or electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you as required by Applicable Law.

Third-Party Links & References

The Site may contain contextual references to third-party services, operators and organisations — including payment references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah, mentioned solely as familiar financial references for Pakistani users. These references do not constitute endorsements, partnerships or affiliations.

To the extent the Site contains any links to external websites — for example, responsible gambling resources mentioned in our guides — please be aware that those websites operate under their own privacy policies. 777ec has no control over and accepts no responsibility for the content or privacy practices of any third-party website. We encourage you to review the privacy policy of any external site you visit.

Changes to This Policy

777ec reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law or Site functionality. When material changes are made, we will update the Effective Date shown at the top of this page.

We encourage you to review this Policy periodically. Your continued use of the Site following any revision constitutes your acknowledgement of the updated Policy. If you disagree with the revised Policy, please discontinue use of the Site.

For significant changes that materially affect how we handle your Personal Data, we will make reasonable efforts to bring the update to your attention — for example, by displaying a notice on the Site's homepage.

Contact Us

If you have any questions, concerns or complaints about this Privacy Policy, or if you wish to exercise any of your data rights as described in Section 11, please contact us using the details below. We aim to acknowledge all privacy-related enquiries within 48 hours and to resolve them within 30 calendar days.

If you are unsatisfied with our response, you may have the right to lodge a complaint with a competent data protection supervisory authority in your jurisdiction. We encourage you to contact us first so we have the opportunity to address your concern directly.